TY  - BOOK
AU  - Pricken, Mario
TI  - Creative Strategies: Idea Management for Marketing, Advertising, Media and Design
SN  - 9780500515402
U1  - DSGN 
PY  - 2010///
CY  - .
PB  - Thames & Hudson
KW  - Advertising
KW  - Communication Design
KW  - Creative thinking
KW  - Design
KW  - Design Thinking
KW  - Marketing
N1  - Key creative strategies behind the world’s greatest campaigns for anyone working in advertising, marketing, design, and communication. This book showcases 230 campaigns from all over the world, ranging from print ads and product designs to virals and installations. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. He also asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and fire the imagination
ER  -