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	1.	It's Not How Good You Are, It's How Good You Want to Be by Arden, Paul Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Phaidon 2003 Availability: Items available for loan: Arthshila Ahmedabad (1)Call number: MISC/ARD.
	2.	It's Not About the Technology by Karamchedu, R Material type: Text; Format: print ; Literary form: Not fiction Publication details: . Springer 2005 Availability: Items available for loan: Arthshila Ahmedabad (1)Call number: MISC/KAR.
	3.	Creative Strategies: Idea Management for Marketing, Advertising, Media and Design by Pricken, Mario Material type: Text; Format: print ; Literary form: Not fiction Publication details: . Thames & Hudson 2010 Availability: Items available for loan: Arthshila Ahmedabad (1)Call number: DSGN/PRI.
	4.	The Art of Branding by Kreutz, Bernd [Editor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: . HATJE CANTZ 2003 Availability: Items available for loan: Arthshila Ahmedabad (1)Call number: DSGN/KRE.

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