000			01434nam a2200205Ia 4500
008			230203s9999 xx 000 0 und d
020			_a9783037784778
082			_aDSGN _bMUS
245		4	_aThe Hand / Die Hand Poster Collection 27
260			_a. _bLars Müller Publishers _c2015
300			_a96: ill. _c16,5 x 24 cm _rPB
440			_aPoster collection series
504			_aGestures and facial expressions are our foremost non-linguistic means of interpersonal communication. It is thus no coincidence that the face and hand are also popular motifs in visual communication. The history of posters is particularly rich in variations on the hand. In consumer posters and billboards, a hand presents desirable products or demonstrates how certain items are used. But the hand can also take the form of a symbolically charged gesture in the political poster: as fist held high, admonishing pointer finger, or violent paw. In cultural posters, the hand then becomes the emblem of the creative and artistic individual. Just as versatile as the rhetoric of the hand are its diverse uses as a design element. Photographic, illustrative and abstract graphic images add up to a small cultural history of the hand as an eloquent conveyor of messages.
650			_aCommunication Design
650			_aDesign
650			_aGraphic Design
650			_aPoster collection
700			_aMuseum für Gestaltung Zürich _eEditor
942			_cBKS
999			_c320 _d320