000			01923nam a2200229Ia 4500
008			230203s9999 xx 000 0 und d
020			_a9780300233285
082			_aVSCL _bESK
100			_aEskilson, Stephen J.
245		0	_aGraphic Design: A New History
250			_a3rd ed.
260			_aNew Haven _bYale Architectural Press _c2019
300			_a471: ill. _c30 cm _rHardbound
504			_aNow in its third edition, this acclaimed survey explores the evolution of graphic design from the 19th century to the present day. Following an exploration of design's prehistory in ancient civilizations through the Industrial Revolution, author Stephen J. Eskilson argues that modern design as we know it grew out of the influence of Victorian-age reformers. He traces the emergence of modernist design styles in the early 20th century, examining the wartime politicization of regional styles. Richly contextualized chapters chronicle the history of the Bauhaus and the rise of the International Style in the 1950s and '60s, and the postmodern movement of the 1970s and '80s. Contemporary considerations bring the third edition up to date, with discussions of app design, social media, emojis, big data visualization, and the use of animated graphics in film and television. The contemporary phenomenon of the citizen designer, professionals who address societal issues either through or in addition to their commercial work, is also addressed, highlighting protagonists like Bruce Mau and the Center for Urban Pedagogy. This edition also features 45 additional images, an expanded introduction and epilogue, and revised text throughout. A newly redesigned interior reinforces the fresh contents of this now-classic volume.
650			_aApp design
650			_aEmojis
650			_aGraphic design
650			_aGraphic design history
650			_aModernist design emergence
650			_aSocial media
942			_cBKS
999			_c509 _d509